It’s important to be challenged to your core as a female entrepreneur before you start a new venture. – Interview with Ruta Eve Capulyte, co-founder of Praba750

Ruta is a young, ambitious woman full of energy who believes in diversity. She has worked with corporate branding in several countries before she decided to dive into the world of Startups in London, UK. She has launched her own startup in 2016 with another empowering woman Viktorija Agne Mackeviciute.


Please introduce yourself and tell us about your company! 

I am Ruta one of the two co-founders at Praba750. I have worked with branding in Germany, Denmark and in the United Kingdom before I decided to venture out into the startup ecosystem. Praba750 is reimagining one of the world’s oldest industries to set a strong example of the founders’ vision to reform the future. Praba750 is fine jewelry at an honest price. We have built an entire in-house supply chain manufacturing fine jewelry. We are the designers, we are the manufacturers and we bring it directly to consumers with the smallest markup possible.

What do you do? What was the motivation? Where did the idea come from?

Praba750 has two co-founders – Ruta Eva Cepulyte and Viktorija Agne Mackeviciute, we were brought together through our shared values of purpose, sustainability, and discovery. Viktorija and I met at university in Denmark in 2008. We instantly became friends and started to brainstorm accessories ideas but never really committed to work together. Later we met again at university in London, while pursuing our master’s at the same time. Somehow chatting about our pain point in regard to jewelry shopping, we decided to create a brand that we were not able to find on the market ourselves. Articles started popping up on how online jewelry sales are going to increase by 100 percent within the next three years and how minimal affordable jewelry is going to become one of the key trends in fashion in 2016. We thought that as a consumer you shouldn’t have to choose between high quality, fair pricing and doing good in the world. So, we focused on what matters: timeless design, upcycled precious materials, transparent pricing and sustainable production. We launched our first jewelry collection at the end of 2016 with a clear mission statement. Every piece we sell is made from recycled gold to achieve our aim to be both sustainable and affordable. Praba750’s bywords are ‘minimal, elegant and enduring’. We are a direct manufacturer to consumer, upcycled fine jewelry brand and create our pieces from recycled precious materials. Gold has the peculiar and extraordinary quality of metal memory, even if gold has circulated for 5000 years it can return back to its pure, original state whenever it is melted. Our sustainable approach lets customers be responsible while satisfying their desires.

You were not scared to start your own startup alone as a woman?

To be honest, I was a bit naive when we started. Back then I didn’t know how hard it’s going to be down the line. Entrepreneurship is not for the weak and it has humbled me and taught me many great lessons: one of them is the importance of staying persistent. There are no overnight success stories, you need to work really hard for as long as it takes and adjust your strategy accordingly before you actually succeed. How you stay motivated through ups and downs, that’s the big question regardless whether you’re a man or a woman.

Did anyone try to talk you out of it simply because you are a woman and they thought you can’t handle it?

Anyone who knows me personally knows how passionate and persistent I can be at the same time. So, no nobody tried to talk me out of it, but I wish they would have tried. It’s important to be challenged to your core as a female entrepreneur before you start a new venture. If anyone can talk you out of it, then perhaps you shouldn’t do it in the first place – because it’s going to get harder as you go. There will be a moment when you’ll doubt yourself and I think that’s the ultimate challenge any entrepreneur needs to overcome. That’s even more painful than anyone else trying to talk you out. I think because we are more risk-averse, we tend to create negative beliefs in our own mind about our limitations. Throughout my experience taking part in two startup accelerator programmers, I’ve noticed that men naturally have more self-confidence. On average, they tend to trust that they will be able to handle challenges as they come, while women stay more realistic. At the end of the day, self-belief and positivity will bring you further in life.

What types of obstacles did you need to face at the beginning? Do you think they would have been easier for a man?

Men and women really differ on some important traits – probably as a result of cultural pressures. On average, it’s perceived that women are warmer, friendlier and more anxious and sensitive than men, while men are being perceived as somewhat more assertive and open to new ideas. Women are agreeable and neurotic, while men are more extraverted and open to new experiences. That being said, it makes total sense why there is such little percentage of female founders and leaders. I’ve seen again and again, especially in the startup context, women being more risk-averse and that resulting in taking fewer chances. I heard numerous times during Keynote presentations that according to data women tend to under-promise and over deliver, while men over-promise and underdeliver. In order to attract capital and create the right buzz for your startup, you need a lot of charisma and followers that believe in you and your competence. I’ve noticed that very often women – including myself – shied away from the spotlight and give more space for eager men to express themselves. Because of those conversations that we keep on having, trying to be completely perfect before we actually trust that we and our ideas are good enough to be expressed. Gender inequality is very often the subject discussed in the startup communities. When these subjects are constantly being brought up as a reminder, you can’t stop thinking: oh, am I a minority in this community? However, is it a strength or a weakness? That’s something I have been contemplating myself in the past two years, and I am still not sure if I have the right answer.

As you work with another women founder, what would you highlight as the positive aspects of a woman becoming a startupper?

Working with another female co-founder is great, we are very supportive of each other. We do care about our friendship and it’s important for us to constantly check in whether we are still on the right track and if we’re enjoying the process. When things get tough, we try to support each other and that helps to deal with stress. However, we also realized that it’s important to have diversity in a team. It shouldn’t be all female or all male when it comes to building dream teams, there should be more diversity to spark creativity and innovation.

In your opinion do you think that investors take women founders as seriously as they do men?

Some investors do, some don’t, it depends on their background and their core values. During my trip to Delhi and Bangalore with the EU startup delegation, I had the opportunity to discuss this issue at length. I met investors from EU that are very supportive of female founders and try to encourage them to fundraise. Very often the issue articulated is that female entrepreneurs lack confidence and tactics on how to approach and pitch their ideas to investors, there is a blueprint how these things should be done professionally. So, maybe it’s about female empowerment and training, giving the right tools, network and knowledge for them to pursue their dreams. We also need more female role models to know that it could be done. I met a managing director of a startup accelerator, who is a great advocate for more diversity in organizations whether its gender or culture related. In his latest venture, his first hire was a woman and it was a strategic decision at the time. If we would have more men in the startup community thinking like him, we wouldn’t need to discuss these issues at all.

What do you consider as a great accomplishment in your company or as a woman?

I don’t know whether it’s about feminine or just in general about human values, but we don’t tolerate any bullshit in our business. When we promise to be completely sustainable, we stick to what we said and work persistently. Trust me when I say, it’s much harder than it looks like: there are a lot of corners you could potentially cut to make it easier for yourself. We have seen corporate brands using sustainability in their communication strategy merely as branding tricks, rather than actually meaning it. They tend to have vague internal policies what sustainability actually stands for. It would add more value to consumers if brands were thinking about how they can build a sustainable business model on the long run and at the same time have a positive social impact.
Our goal is not focused on building a great story in order to fundraise or sell more products – but more about trust and constructing the right set of values as a business. I am proud because our products deliver our brands promise and we stand behind our values that we don’t compromise for profit.

If you would need to give a piece of advice to a young woman who is planning to launch her own business, what would it be?

It’s simple but not easy – Know Thyself. It’s really important to understand what’s your purpose in life! What are your natural inclinations? What skills do you have and what skills do you lack in building your venture? It’s important to understand your limitations!  That level of self-awareness will guide you through hard times. Also, seek mentors, build your network with meaningful relationships and don’t be afraid to ask for help. You can’t do it alone. But most importantly be easy on yourself, you’re not perfect, no one is. We tend to be our own worst critics, so having those internal conversations and compassion for yourself is going to be crucial. Keep on going no matter what, success is not a linear process. Also, know that your best is GOOD ENOUGH.

Interview with Diana Florescu, Startupbootcamp’s Global Marketing Manager, about Women in Tech

This December Startup Campus Women interview is with Diana Florescu, an extremely ambitious and strong woman with Romanian origins, currently living in London. Five years ago, when she moved to the UK, she started working with startups and entrepreneurs. She soon decided to ditch the corporate world and run her own company. During her studies, she gained knowledge in digital marketing and did an MSc at UCL about entrepreneurship and how to take your business idea to market. She’s has already been a co-founder and worked in several startups from early-stages to scaleups.

“I joined the first technology startup back in 2015 where I got a flavor of how it is to run a company. Later when I was studying at UCL, I joined a gaming startup and in 2016 I was approached by my first co-founder and established Local Spoon.  After my masters, I decided to join Startupbootcamp. They were looking for a Global Marketing Manager so I took on this challenge!“

You mentioned that you were a co-founder at Local Spoon, could you speak about that a little? What was your ambition?  

“We had the ambition to reimagine the way we discover and experience our world from restaurants to food markets, events and other tasty experiences. We wanted to save and enrich costumers time, elevate their experience and let them use their reviews and pictures online to make fine dining affordable. 

Local Spoon was an exclusive food members club for the digital age where millennials could use their social media influence to unlock unique experiences in return for a membership fee.  We’ve worked with giants such as Taste of London and Celebrity Cruise, and in September partnered with London’s first ever brunch festival. Despite all our success, after some time – due to several factors – I decided it was time to move on. “


As you also work with women founders, what would you highlight as their strengths?

“Communication and empathy. This allows them to connect with their stakeholders or investors in a meaningful way, through understanding and acknowledging each person’s unique set of complex needs and emotions. Women tend to have better soft skills then men do and can relate to situations and people easily.

Determination – It’s one thing to have an idea for an enterprise, but as many people reading this will know, making it happen is a very difficult thing and it demands extraordinary energy, self-belief and determination, the courage to risk family and home, and a 24/7 commitment that borders on the obsessive.”

In your opinion do you think that investors take women founders as seriously as they do with men?

“The UK is debunking much of the stigma still surrounding women in tech with a lot more organizations and funds specifically designed to support women and women-founded startups. Gender-equality is imperative for every business; in fact, companies should go beyond gender and look at the whole picture including underrepresented categories of founders such as BAME, founders without a university diploma and of all ages.

Of the women I heard from, many of them who raised capital said they experienced bias—largely on the basis of gender. Sometimes, the source of funding really matters – Venture capital vs Angel investment is a different kettle of fish – and getting in the room with the right investors that truly understand your product is crucial.

Often I found myself walking into rooms of mostly men either fundraising or simply having a business meeting. I thought that my age, the fact that I am a woman would decrease my chances to close a deal. Their reaction did not reflect my fears. They were rather intrigued about the business and my drive to take it to the next level. An experienced investor will not only give you a cash injection but offer to share their expertise. Showcase your commitment. Beyond the financial viability of your product and plan, investors want to see your commitment to the business.”  

At Startupbootcamp in what way do you support diversity?

“Startupbootcamp is one of the largest networks of global accelerators with 21 active programs in 17 cities across the world, including London, Amsterdam, Berlin, San Francisco, Dubai, Miami, Mexico City, Melbourne, Shanghai, and many others. 30% of our startups are female-led – a 7% increase from 2017. Together with OneTech, we launched a new programme by Capital Enterprise and JP Morgan Chase Foundation. We have started reviewing and improving our processes to target different communities to increase the diversity of the companies we work with.”

What do you consider as a great accomplishment in your carrier or as a woman?

“My greatest accomplishment is sitting where I am right now. I believe that life is a constant work-in-progress and that all moments, the great huge ones and the small quiet ones, all make-up who I am.

There’re a few good ones I always look back on and smile: winning the Lloyd’s Banking People’s Choice Award with Local Spoon, pitching in front of big corporates such as Tata, PayPal, and many other ventures, or having other startups and young entrepreneurs simply say thank you for mentoring them.

I’m also proud to be a sounding board for our 20+ global marketing teams at Startupbootcamp defining strategies and the way we communicate them to the world. I have a front seat while innovation truly goes global. Just recently we launched our first FinTech program in Cairo to tackle financial exclusion while in Africa we try to address a water challenge, one of the six UN sustainable development goals.”

If you would need to give an advice to a young woman who is planning to launch her own business, what would it be?

“Don’t be humble!
Women sometimes tend to be too self-conscious; they feel reluctant to speak up or to ask for fear of sounding not so knowledgeable. Approach people whom you think are unreachable and be confident in you. I’ve learned to develop my confidence and overcome my negative self-talk and to own my accomplishments over the years.

When you are young and you’re just starting out being taken seriously is a struggle. I built a support network over time and surrounded myself with people that I can trust and I can ask for help when I need it; and because we already discussed failures, failure also should not be viewed as a negative or an excuse for relinquishing your goals.”

So, all you girls out there should get rid of the fear and trust in yourselves and in what you want to achieve. Believe that you are capable of anything with hard work and the right motivation.

Startups from the V4 region fought in a boxing ring –Startup Campus V4 Global Tour last stop in Budapest

On the 29th of November, the Startup Campus V4 Global Tour had reached its final stop. Within the framework of the Regional Startup and Innovation Day, this year for the fifth time the biggest startup pitch competition Get In the Ring! was organized in Hungary.

In February of 2018 our international program, Startup Campus V4 Global Tour was launched with 10 destinations. This program helped nearly 80 V4 Startup companies to get to know such startup ecosystems as New York, London, Tel-Aviv, Istanbul and so on.

The last stop was organized within the frameworks of Startup and Innovation Day. This evening more than 600 ecosystem players, such as angel/venture capital/ corporate investors, startups, international corporate partners took part. The whole night long program kicked off with the Startup and Innovation Award of Hungary, where four winners were announced in four categories.

After a short and refreshing break, the event continued with the V4 regions hottest pitch competition Get in The Ring! V4 Budapest. Get in the Ring is a Global Pitch Competition that invites founders from over 100 countries to pitch their solutions against their opponents in the ring. Get in the Ring! is different from any other startup pitching competition. Pitching in the ring creates an undeniable competitive electricity which means founders are forced to up their game and give a pitch they are proud of. Each round concentrate on a specific topic thus providing crucial information about the startups and prove to the jury why they are the best investment.

This year’s corporate partner of Get In the Ring! V4 Budapest was Hungary’s largest and renowned lighting electronics manufacturer, named Tungsram (est.1896.). Tungsram’s heritage is Innovation thus they were looking for the V4 regions best Smart City and Agritech startup ideas. During the event, Tungsram revers-pitched its needs to which the best 4 finalist startup pitched their solutions.

“In Collaboration with Tungsram we addressed the V4 regions best startup companies. The aim of the event was to boost and help Tungsrams innovational process by providing the best AgriTech and SmartCIty solutions of the V4 countries. This event also represented the last station of Startup Campus V4 Global Tour. Alongside with our professional partners, V4’s Hungarian presidency, Hiventures, and HEPA we were able to provide the possibility of International validation and introduction to 80 startups in 10 international startup ecosystems.”  – stated Zsolt Kovács, the managing director of Startups Campus and CEO of Enterprise Hungary

On the 28th of November at the Hungarian Head Quarters of Tungsram Group, eleven V4 region semi-finalist startups got to spend a day with the Tungsram board members and mentors from Startup Campus, NEO Trade and Rocket Shepherd. Here they worked on their pitch techniques. Later during the afternoon, the 4 finalists were chosen who the next day stepped into the ring to fight the final battle.


On the 29th of November 2018. the grand final took place where the two winners were announced: the Hungarian Gremon Systems – AgriTech category and the Czech Indoorway – SmartCity category. They won the golden ticket to Get In The Ring 2019 Global Final and shortly will be starting a co-operation with Tungsram!

The Jury members were the following: Joerg Bauer the President and CEO of Tungsram, Jakub Miller the CEO of InnoEnergy Central Europe, Bence Katona the Deputy CEO of Hiventures, József Szőke the Head of Customer Value Management at Vodafone and Alex Zhigarev the partner of Speedinvest.

Check out the aftermovie.


The Get In the Ring! V4 Budapest project is co-financed by the Governments of Czechia, Hungary, Poland, and Slovakia through Visegrad Grants from International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.

Partners: Visegrádi Csoport Magyar Elnöksége, Hiventures, Visegrad Fund, InnoEnergy, Rocket Shepherd, HEPA, Startup Campus

ArtConsious – How women benefit from their soft-skills

portraits: Zászlós Mariann

In our next interview, you will get a chance to hear from Luca Jakab, the proud owner of ArtConsious – a London based startup, which is an online marketplace and knowledge hub for art lovers and collectors. She believes that women have the same opportunities as men within the sphere of startups, and if they use the right soft-skills they can become successful CEO’s.

Please Introduce yourself and your startup

I live in London since 2013, and I am a qualified cultural manager. It was my dream for a very long time to create such an online platform that can connect and represent multiple creative artists and venues, and through which modern art and design trends can be interpreted more easily. Currently, I am working on a new project named ArtConsious. It is an online marketplace and knowledge hub through which artists can introduce themselves to an international market. The site concentrates on the Central-Eastern-European region.

What gave you the idea to create this startup? What was the motivation?

The first time I came across online art-trade was in London. I felt that digitalization and online solutions can boost awareness and help the development of (yet) undiscovered markets, such as the Hungarian one. I have previously managed online galleries in London, and ArtConsious will be a more complex version of these.

Were you not scared to start your company all ‘on your own’ as being ‘just a woman’?

I never had a doubt about women not being capable of things that men are… I was raised and educated by the fact that men and women are equal. Within my family, there are several women who are successful and at the same time independent, so it never really occurred to me as a question if I am capable or not. There were some – mostly Hungarian – women who tried to ‘protect’ me from this project, but within the business world of startups, I never needed to face any hardships. Probably if you would ask me about my experiences in catering I would have a completely different opinion.

What type of obstacles did you come across in the beginning? Do you think they would have been easier to fight if you were a man?

I would not say that these obstacles occurred just because of my gender. I see it day by day that other startuppers regardless of their sex, must face the exact same problems as I do. These are mainly because of external factors (the amount of funds you can access, bureaucracy, technical difficulties) and on the other hand the inner doubts (Am I good enough? Is the idea great enough for the market? Is it possible to develop it fast enough?). I would even dare to say that women are in a better situation since they are more likely to ask for help when they need it and they are not scared to speak about their problems. In my opinion, it isolates men and makes it even harder for them to develop, because most of them are not open about these things.

photo: Zászlós Mariann

What do you think, are the positive aspects of a woman being a Startupper?

Based on international surveys we can state that women’s strengths compared to men are the following: women are better at listening and paying attention to others and their problems. Based on my opinion: they tend to collaborate more, they are less competitive, have less preconceptions and are more open to their surroundings, both emotionally and intellectually.

Also, women are more focused on their personal development, just as motivating their surrounding – this is probably coming from the fact that women are the coherent forces of the families. I believe that women who combine these soft skills with a huge amount of willingness, hard work and wish to prove to the world that they can do it, become the most successful business ladies.

Do you know any specific associations who stand for female Startuppers?

In Hungary, I would outline Women Startup Competition. They try to reach out to as many countries as possible in order to boost women startuppers. In the past 5-10 years, in England a whole industry was developed on the basis of this. Here you can find tons of associations, not even speaking about the outstanding coaches, who provide guidance and consulting to women.

Do you think that investors take you as seriously as they do men?

I can’t judge this realistically, but I can surely tell you this: when you are meeting with an investor you can’t think intuitively, as women tend to. In these situations, you need to think about numbers, statistics and market trends. But these are things that anyone can learn, so I would say women have the same chances.

When you are hiring a new team member, do you prefer to engage men or women?

I really could not care less about this, but if I would really need to choose I would prefer to have a mixed team. I know that there are certain industries that underrepresent one or the other sex because of various reasons. In ours (arts) we have a larger number of women. Therefore, I prefer to use the hiring process that I got used to in England: the candidate does not display his/her picture, sex, age, and origin. Like this, the engager is forced to choose the best candidate based on their qualities and not looks and personal characters. The most important for me is the experience of proficiency!

What do you consider as success?

For me success is when we meet our client’s expectations and keep our promises: give them the opportunity to introduce themselves to an international market (mostly the British), build their partnerships and networks and boost their sales.


What are your plans for the future?

In the upcoming years, I would like to concentrate on my project and to develop the platform and the business strategies, add features and gain more and more partners. Concerning my personal plans, I would like to have my own family one day. There we will see how I can match being a startupper and a mother, but I am sure I will be able to find a solution, as I did to many other things.

What would your advice be for other women, who would like to launch their own startup? What do you think is the most important thing they should pay attention to?

My advice is not to concentrate on the fact that you are a woman, but to concentrate on your strengths and try to get the best out of them, plus find the right team members who add to your values and complete your ‘weaknesses’ with their strengths

Startup Campus V4 Tour visited Tel Aviv

The Startup Campus V4 Global Tour to Tel Aviv from September 2-6, 2018 was held within the framework of the 2-day DLD Innovation festival (Sept. 5th and 6th). The tour consisted of workshops, B2B meetings, networking, pitching, in addition to historical sightseeing. Four Hungarian and one Polish startup in the field of Life Sciences and MedTech represented the V4 startup ecosystem including Vitrolink, Viola City, Innoria, DiabTrend, and Electron Square.

On the first official day of the tour, the startups visited Google Campus Tel Aviv to learn about the evaluation process of local MedTech investors, then traveled to Jerusalem where they explored the historical sites with the Diplomat for Cultural and Educational Affairs of the Embassy of Hungary in Tel Aviv, attended a networking event organized by the V4 diplomats, and met with OurCrowd Ltd. venture capital firm representative


The following day, the startups attended an Axis Corporate special edition of workshops and presentations held at the Polish Institute in Tel Aviv opened by the ambassador of Poland, followed by local innovation leaders from MagnaCarta Communications, OurCrowd Ltd venture partners, Applied Value Group, Bluechain Ventures, Axis Innovation, and the Institute of Venture and Global MBA at TAU who prepared the delegation for working with multinational corporations and doing business in the Israeli startup ecosystem.

The third day was spent at the DLD Innovation Festival, attended by 110 delegations from over 40 countries, over presenting 100 startups, and approximately 4,000 guests. At DLD, the startups participated in B2B meetings, networked, and attended panel discussions on a variety of topics, followed by an evening rooftop networking event at Mindpsace Tel Aviv organized by the V4 missions in order to build knowledge about opportunities between the V4 region and Isreal. The networking event commenced with opening remarks by the Ambassadors of Poland and Slovakia, CEO of Enterprise Hungary, the Federation of the Israeli Chamber of Commerce, and more experts on cooperation prospects between CEE and Israel. 

The startups returned to the second day of the DLD festival for more B2B meetings and networking on the final day of the tour before returning to their respective home countries.

Hungarian Industry 4.0 startups introduced themselves at the annual venture forum in Baden-Württemberg

On the 23rd of July, the delegation of Startup Campus visited the „Industry 4.0 – Startups meet Hidden Champions” investor event, organized by Venture Forum Neckar. We were happy to provide 4 innovative Hungarian startups the chance to convince about 120 visitors, among them mainly investors and decision makers of local SMEs, of their technologies.

Bechtle AG, Germany’s largest independent IT systems integrator and Europe’s leading IT e-commerce provider, was kindly providing space for the conference and exhibition. Representatives from the sponsors Bosch and Sigloch joint the event to discuss the startups’ technologies and explore investment opportunities.

Altogether, 23 startups presented their solutions in form of 8-minute pitches, 90 seconds pitches. The members of the Startup Campus delegation were: Aeriu, the drone-software company for inventory management in big warehouses. AXS Motion System producing wearable technologies for industrial use, combined with an ergonomic evaluation system. Pozi.Tech who digitalize production and supply chain logistics processes by automatic real-time localization of production-related objects, and SFI Engineering who provide modularized automation solutions for car manufactures.

Startup Campus will launch its Industry 4.0 portfolio in September 2018, with a detailed 1-year business development program ensuring conditions for entry to the market and providing support for collaborations with German companies from the industrial sector.


Ungarische Industrie 4.0 Startups stellten ihre Technologien auf dem jährlichen Venture Forum in Baden-Württemberg vor.

Am 23. Juli besuchte die Delegation des Startup Campus die vom Venture Forum Neckar organisierte Investorenveranstaltung “Industry 4.0 – Startups meet Hidden Champions”. Wir gaben 4 innovativen ungarischen Startups die Chance, über 120 Besucher – darunter vor allem Investoren und Entscheidungsträger lokaler KMU – von ihren Technologien zu überzeugen.

Die Bechtle AG, Deutschlands größter unabhängiger IT-Systemintegrator und Europas führender E-Commerce-Anbieter, stellte freundlicherweise Raum für die Konferenz und die Ausstellung zur Verfügung. Vertreter der Sponsoren Bosch und Sigloch nahmen an der Veranstaltung teil, um die Technologien der Start-ups zu diskutieren und Investitionsmöglichkeiten zu erkunden.

Insgesamt präsentierten 23 Startups ihre Lösungen in Form von 8-Minuten-Pitches, 90-Sekunden-Pitches oder in der Ausstellungshalle. Die Mitglieder der Delegation des Startup Campus waren: Aeriu, das Drohnen-Software-Unternehmen für das Bestandsmanagement in großen Lagern. AXS Motion System produziert am Körper tragbare Technologien für den industriellen Einsatz, kombiniert mit einem ergonomischen Bewertungssystem. Pozi.Tech, die Produktions- und Lieferkettenlogistikprozesse durch automatische Echtzeitlokalisierung von Gütern digitalisieren, und SFI Engineering, die modulare Automatisierungslösungen für Automobilhersteller bereitstellen.

Startup Campus wird im September 2018 sein Industrie 4.0 Portfolio einführen. Ein detailliertes einjähriges Business-Development-Programm sichert die Voraussetzungen für den Marktzugang und unterstützt die Zusammenarbeit mit deutschen Unternehmen aus der Industrie 4.0.


Launch your startup on the international market

Startup Campus offices opening in 7 destinations –  The purpose of the decentralized incubator network is to help mature startups to access international markets and to achieve global expansion. In addition to Budapest, the global program includes interconnected cities such as London, Berlin, Hong Kong, Singapore, Chengdu and Shenzhen, and more destinations coming soon.

The global program focuses on three key industries or technologies of the corresponding ecosystem in each city, led by a local team of professionals and partner network, which provides a local presence for startups. The main task of the bases is to offer personalized support for foreign market entry, with particular emphasis on their inclusion in the given ecosystem, by involving local investment, sales as well as relevant partner networks essential to their growth.

Quick fish eats big fish! This is one of the basics of our program. With the global network, we aim to accelerate the international validation and market acquisition of innovative businesses. One of the most important things in this competitive world of innovation is time and timing. With our program, we wish to provide an accelerated platform for startups and to help launch them into this global competition. “said Zsolt Kovács, managing director of Enteprise Hungary, the program.

Startup Campus Global Locations and Industry Focuses:

  • Berlin – Fintech, E-commerce, LifeSciences, Industry 4.0
  • Budapest – FinTech, CleanTech, E-Commerce
  • Chengdu – LifeSciences, Agri-Food Tech, Gaming
  • Hong Kong – Fintech, SmartCity, Blockchain
  • London – Fintech, CleanTech, Life Sciences
  • Shenzhen – SmartCity, LifeSciences, CleanTech / Energy
  • Singapore – FinTech, Big Data, IoT

The two main programs of Startup Campus Global – the three-stage Soft-Landing Program and the Business Validation Tour – provide a dedicated solution to the problems that a startup may face when entering the global market. The main aim of the programs is to build bridges between international markets and startup ecosystems and to facilitate the global expansion of startups.

The application is now open for all locations:


Startup Campus V4 Global Tour – USA

Between May 6th-13th, 2018, the Startup Campus V4 Global Tour journied across the United States East Coast. At the third destination of the tour, five Hungarian health care startups had the opportunity to validate themselves in the US market and to develop further cooperative relationships at various business-to-business meetings.

During this one-week business trip, startups presented themselves at the Foley and Lardner pitching and networking event in Boston, opened by Dr. László Szabó, Ambassador of Hungary in Washington D.C. In the following days, the teams visited the Cambridge Innovation Center (CIC), MIT’s Media Labs, and participated at another pitch tournament before a diverse group of health care, law and business professionals at the Quinnipiac University.

In New York City, the teams exhibited at TechDay NYC, one of the biggest tech events in the city, after which a musical chairs-style pitch program and networking event was held at the Hungarian Consulate General in New York City, where the teams met several local experts and gained valuable feedback and connections. At the last stop of the East Coast tour, they presented their innovations in Worcester, Massachussetts before the Hungarian Medical Association of America and received several invitations that would allow for further cooperation.

We see a lot of opportunities between local health and med tech startups and the ecosystem of the USA East coast. The week spent there has resulted in network growth, useful feedback, and startups have been given direct access to American partners. The outgoing startups introduced new perspectives in the USA that, based on experience, can leverage the acquisitions gained here and how to validate themselves in the US market.” said Sebastian Tamás, director of the Hungarian National Trading House, Innotrade program.

In the USA, 6 medtech / health care startups joined the tour; InSimu Patient, a patient-simulation application specially developed for professional use; Vitrolink, advanced technology solutions to assist the pathologist’s daily routine; MED3D, a surgical innovative education system that enables professionals to check the quality of the prepared sutures in detail, and Now Technologies Gyro smart tool that helps people with mobility impairments with headaches in communication and movement, as well as Promobox, with gift packs and information publications to help their mothers with their children. Notch, the first smartphone ready motion capture platform.

The next destintion of the global tour will be to Vienna within the framework of the Pioneers tech event, which will also mark the finals of the Startup Campus University – Innovative Idea Battle.

The region’s university startup ideas were competing

Between the 28th and 29th of April 2018, Startup Campus University – Innovative Idea Battle, two-day long event was held, where the region’s university innovations were competing. The best eight team won the chance to introduce themselves and compete further on the 25th of May at the Pioneers Festival, which is held in Vienna. Further, these eight teams also got one-step closer to win the 9 million Forint investment of Hiventures.

More than fifty university teams who had an innovative idea applied for the regional university idea competition. After the selection process sixteen teams were qualified for the semi-finals. The teams had various backgrounds, Austrian, Romanian, Croatian, Polish and Hungarian.

Talented young entrepreneurs are like a pair of shining eyes. They are the best investment in the future. The aim of Startup Campus University is to make the bright ideas of students from this region more discoverable, and to support them in becoming successful entrepreneurs. We work on making this programme the greatest student start-up competition and community in the region and in Europe in the next three years.” – said Zsolt Kovács, the CEO of Enterprise Hungary.

During the two-day long bootcamp students prepared for the competition with the help of mentors whom were professionals working in the industry.  The students reviewed with their mentors their Business Model Canvas, and by receiving constructive feedback, the candidates perfectionized their presentation.


The qualified teams had some truly unique innovations, such as supporting the studies and development of high-school students by using their app called Eddie, which converts 2D models on paper into 3D figures on the users’ phone. The team who represented Overace Tickets had another innovative idea, an app that sells tickets by data control, another team called Meta Flora, which creates healthy drinks that are tailored individually by analysing the buyers’ intestinal flora or TechSpesc, which provides online product support platform.

Furthermore, Xvision from Romania was also qualified for the semi-finals; the project’s aim is to discover on an x-ray any kind of disease automatically in the human body anywhere in the world, without the professional analysis of a doctor by checking the x-ray image. Similarly, Alive Maps was also one of the strongest candidates with its imaginative idea of creating an online map that measures the pollution/ life-quality of the areas.

Two teams came from Croatia who made it to the semi-finals as well; Agronaut, which aims to promote Eastern-European farmers on the greater market and Crustuli, a healthy and nutritious snack developed by young female students from the food-waste of the food-industry.

The finals are going to take place on the 25th of May in 2018, at the Pioneers start-up event in Vienna.

Check the vlog about the bootcamp here.

The Startup Campus V4 Global Tour Launched in Istanbul

The World Business Angel Forum was held in Istanbul on February 19-20th, 2018,  which marked the launch of the Startup Campus V4 Global Tour. At this international conference, five Hungarian and two Polish innovative startups introduced their ideas to key sponsors and partners such as Türk Telekom and Celebi.

The main purpose of the Startup Campus V4 Global Tour is to introduce startups from the V4 region to the international market.

“This event gave us the chance to get to know the Turkish startup community, and a great opportunity to connect our innovation ecosystems. In order to solidify this connection, Startup Campus is organizing a special program this year, during which 10 Turkish startups will have the chance to participate in a week-long European debut event. Budapest is an ideal entry point for Turkish entrepreneurs wishing to join the European market. In addition, we can help our domestic and regional startups to enter the Turkish market in coordination with large Turkish corporate partners.” – said Zsolt Kovács, CEO of Enterprsie Hungary.

The startups who represented from Hungary in Istanbul included Sharekiwi – developing unique telecommunication software solutions, Vitrolink – facilitating the work of pathologists, SoleCall – revolutionizing the market for personal security applications, BauApp – facilitating the digitalisation of construction projects, and Reporter Community – providing online commercial space for newsworthy photos and videos. Poland was represented by, which is an app based recommendation, discount & loyalty program and, which has been created to offer entertainment in a safe and honest landscape.

At the WBAF conference Hungary and the V4 Presidency were represented by Balázs Rákossy, State Secretary for the Use of European Union Resources. In addition, the Startups had the chance to personally present their innovations to the Deputy Prime Minister of Turkey, Sn. Mehmet Şimşek.

The next two stops of the Startup Campus V4 Global Tour, powered by Enterprise Hungary, will be to Berlin and New York City. The application for both stops is now open, for which the organizers have highlighted the following industry focusses:

Berlin: Fintech, Healthcare, E-commerce.


Application deadline: March 12, 2018

New York: Medtech / Healthtech


Application Deadline: March 11, 2018



Startup Campus V4 Global Tour Partners in Turkey: V4 Connects – V4 Hungarian Presidency, Ministry of Foreign Affairs, Hiventures, Innotrade Program of the Hungarian National Trading House, Exim Bank, Axt Hungary, Özaltin, Türk Telekom, Celebi, Polat, Nurol Holding, Hungarian Institute of Istanbul.